LOGE Hospitality App

Agency: Catalysis

My Role: UI Design | UX Design | Wireframes | Production Design | Prototyping

LOGE brings outdoor adventure to life by reviving forgotten motels and transforming them into vibrant hubs for travelers — blending hotel rooms, hostel bunks, and campsites with amenities like on-site gear rentals, fire pits, and live music. Inspired by 1970s surf and climbing culture, LOGE fosters a sense of community and exploration.

I was brought on to help design a hospitality app that would streamline the customer experience and unify the brand’s digital presence — combining booking, event discovery, gear rental, and user engagement into a single, cohesive platform.

Problem:

LOGE’s existing digital experience was fragmented and inconsistent. Customers had to navigate multiple third-party platforms — such as Cloudbeds for booking and separate tools for gear rentals and event listings — resulting in a disconnected, off-brand user journey. LOGE needed an all-in-one mobile solution that reflected their brand personality while simplifying the experience for their guests.

Deliverables:

  • Consolidated User Flow

  • Wireframes and Low-Fidelity Prototypes

  • Refined Visual Design System

  • Functional, Mobile-Ready Prototype

  • Final Design Handoff for Development

Design Approach

All-in-One App Experience

The core goal was to unify LOGE’s offerings into a seamless, branded app. The app enables users to book stays, discover activities and events, access check-in info and digital room keys, and even share photos from their trip — all within a single platform designed to reflect LOGE’s adventurous, laid-back spirit.

User Flow Redesign

Replacing multiple tools with a centralized app required a complete rethinking of the user journey. I mapped out an optimized flow that prioritized ease of navigation and minimized friction points across booking, rentals, and event discovery.

Wireframing with Industry Inspiration

During the wireframing phase, I drew inspiration from leading hospitality and real estate apps such as Airbnb, Sonder, and Redfin. The goal was to adopt familiar, intuitive patterns while infusing LOGE’s unique brand energy throughout.

Refined Visual Palette

To better support location-specific color coding and maintain flexibility within the app, I expanded and adjusted LOGE’s existing color palette. This allowed for more dynamic UI elements while staying true to the core brand aesthetic.

Prototyping & Build

To help stakeholders visualize the experience, I delivered functional mobile prototypes that could be tested on real devices. These interactive prototypes showcased the new flow, visual style, and app behavior — allowing for efficient feedback and iteration prior to development handoff.

Outcome

The proposed app successfully consolidated the fragmented booking and guest services experience into a single, user-friendly platform. It elevated LOGE’s brand presence in the digital space, provided guests with a frictionless way to explore and engage, and set the foundation for a scalable mobile product that matches the company’s community-driven ethos.